Japanese retailer Uniqlo has officially made its mark on the San Francisco shopping scene. The first Uniqlo location on the West Coast, the store debuted with a Grand Opening party on October 4, with a Japanese sake barrel breaking, musical performance by R&B singer and brand ambassador Goapele and more. The three-story, 29,000 sq-ft Union Square […]
Japanese retailer Uniqlo has officially made its mark on the San Francisco shopping scene. The first Uniqlo location on the West Coast, the store debuted with a Grand Opening party on October 4, with a Japanese sake barrel breaking, musical performance by R&B singer and brand ambassador Goapele and more.
The three-story, 29,000 sq-ft Union Square location houses its famed brightly colored basics, an LED-illuminated rainbow staircase, rotating mannequins, and a “Magic Mirror” — a virtual dressing room that lets you use a Kinect color-changing engine to change the color of whatever you are trying on!

The vibrant crowd at Uniqlo’s opening celebration. Photo: Drew Altizer Photography / SF via sfgate.com
What makes Uniqlo a truly unique shopping experience are its innovative designs and commitment to high quality basics in rainbows of color. Their proprietary Heattech items are heat-retaining synthetic fabric, while undergarments come from an engineered fabric Silkly Dry, an even lighter version of Heattech. Both materials guarantee style and comfort — a perfect fit for the San Francisco lifestyle.
Here are a few of my picks from Uniqlo!